MAG BMW of Dublin

5825 Venture Drive Ste. A Directions Dublin, OH 43017

  • Sales: (888) 270-1671
  • Service: (888) 461-2979
  • Parts: (888) 379-3961

The All New BMW i3



BMW i stands for innovation - resulting in visionary vehicles and mobility services that carry with them an emphasis on futuristic and modern design. BMW i also equates to a new understanding of 'premium' that's strongly defined by sustainability. As such, BMW i is the holistic approach to the mobility of tomorrow, which makes it a truly unique force in the automotive industry.

BMW has over 40 years of extensive research which started in 1972 with two converted BMW 1602 models, followed by electric test vehicles in 1975 and 1980. Then came the first purpose-built solution - the BMW E1 - that was unveiled at the 1991 Frankfurt Auto Show.

Between 1992 and 1996, eight BMW 325 models were in service on the island of Rügen, off Germany's Baltic coast, to test various motors, transmissions and batteries under everyday conditions. The field trial produced extensive quantities of detailed data, which provided valuable insights for the further development of electric mobility. However, the project came to a conclusion with that era's final
BMW EV in 1997.

In 2008, a fleet of approximately 600 all-electric MINI E models, designed for private, everyday use, reenergized the initiative on-road. The findings gathered by the BMW Group from this pilot project were channeled straight into the development process for a production car. The potential of lithium-ion batteries, in particular, was taken to new heights with the MINI E, and just one year later, the world premiere of the BMW Concept ActiveE launched worldwide trials of over 1,000 units. By 2011 it was fully underway. Following the MINI E and BMW ActiveE Field Trials, BMW made its official shift into the realm of EVs with the release of the first-ever, all-electric BMW i3 and plug-in hybrid BMW i8.

Now, with sustainability at the very forefront, BMW i aims to take driving to an entirely new dimension, where tailpipe emission-free vehicles are a standard way of life. Welcome to a brand new world that's defined by the use of renewable resources and innovative means of production. Welcome to the
future of mobility.


With its sustainable design and undeniable BMW agility, here's an EV that's bound to change the way you think about driving. Using extremely strong yet lightweight Carbon Fiber Reinforced Plastic (CFRP) as its foundation, this vehicle is as innovative as the technology and renewable materials it's built with.

From this point onward, the world will follow in your tread marks- the ones you'll leave with up to 170 hp and
0-60mph in approximately 7 seconds.


Reinventing mobility with sustainability in mind takes more than just a vision. The BMW Group was the automotive leader of the Dow Jones Sustainability Index for 8 consecutive years, starting in 2005, and the only automotive company to have been continuously ranked by Dow Jones since the index began in 1999. BMW i created new standards with the energy-intensive carbon fiber manufacturing process that was set up in Moses Lake, Washington. There, it can be operated using clean energy from one of the world's largest hydroelectric power plants, the Grand Coulee Dam.

The BMW i plant in Leipzig is also fully powered using electricity from four wind turbines, installed specifically for that purpose on the plant's premises. Additionally, the energy consumption required to produce cars in the Leipzig plant was reduced by 50%, just as the water consumption was lowered by as much as 70%.*

With EfficientDynamics, BMW has set for itself the goal of continuously reducing emissions while increasing driving pleasure. BMW i uses this wealth of innovative technologies and goes even further - from design to production, and from the useful life of a vehicle to its disposal. Every detail is based on sustainability, because sustainability is an attitude that has no beginning and no end. 


The mission of developing the BMW i is not simply to build tailpipe emission-free cars, but also to use the maximum possible amount of sustainably produced and recycled materials.

  • Instrument panel and door trims are made from Kenaf plant fibers.
  • Carbon Fiber Reinforced Plastic (CFRP) roof panel is made partially with recycled CFRP from the manufacturing processes of other components.
  • 25% of plastic used in the interior is comprised of recycled materials.
  • Dashboard wood trim is crafted from responsibly-forested eucalyptus.
  • CFRP components are sustainably produced in Moses Lake, WA, where the factory uses
  • hydroelectric power.
  • The Leipzig, Germany, assembly plant uses wind-generated electricity.
  • Olive-leaf extract is used to tan interior leather surfaces.

With its use of renewable resources and naturally treated raw materials, the interior of the BMW i3 is characterized by innovative, sustainable design. Overall, these account for 25% of the BMW i3's interior, with 25% more accounting for the exterior.

Premium materials - like the open-pore eucalyptus wood used throughout the dashboard and instrument panels - are made entirely from timber grown in Europe, which are certified as 100% sustainable by the Forest Stewardship Council®, ensuring shorter supply channels to further guarantee efficiency in all stages of production.

The leather is tanned using a natural process derived from olive leaves, which takes the leave's extracts to add protection against fading and wear, while maintaining a unique look and impressively soft feel.

Compared to BMW's overall production average, the BMW i3 is expected to consume 70% less water per vehicle due to the added efficiency of the Leipzig plant.

  1. MAG BMW of Dublin

    5825 Venture Drive Ste. A
    Dublin, OH 43017

    • Sales: (888) 270-1671
Loading Map...


MAG BMW of Dublin

5825 Venture Drive Ste. A
Directions Dublin, OH 43017

  • Sales: (888) 270-1671
  • Service: (888) 461-2979
  • Parts: (888) 379-3961


  • Monday 9:00 AM - 8:00 PM
  • Tuesday 9:00 AM - 8:00 PM
  • Wednesday 9:00 AM - 8:00 PM
  • Thursday 9:00 AM - 8:00 PM
  • Friday 9:00 AM - 6:00 PM
  • Saturday 9:00 AM - 6:00 PM
  • Sunday Closed